Hi, I'm Arnaud 🇫🇷
Creative problem solver. I'm fascinated about leveraging tech & data in order to create products that can impact people's life and reduce inequalities. Currently, leading data & tech ops at Chance.
Major projects I led
Modern Data Stack
Set up Chance's single source of truth from scratch, including CDP & ELT stack. Introduction of data visualization and data activation dynamics to drive better business decisions and improve the lead & customer experience.
Attribution model
Implement a marketing multi-touchpoint attribution model to analyse customer journeys & measure the impact of each acquisition channel to drive growth on B2C revenue with a better ROI.
Growth strategy
Define & deploy the multi-touchpoint strategy to improve the conversion rate at each funnel stage. Design & implement iterations on the AARRR funnel: launch and structure paid channels, SEO, tracking, lead magnets & lead nurturing dynamics.
Website, tracking & CMS
Implement & evolve Chance's website, blog, headless CMS & tracking stack leveraging NextJs, Webflow, Strapi, Axeptio, Hotjar, Segment & GTM. Lead the deployment of Chance visual identities over time.
7+ years of experience
2023 - Data & Analytics Engineering
2022 - Data & Analytics Engineering
2021 - Growth Marketing / Ops + Data & Analytics Engineering
2020 - Growth Marketing / Ops
2019 - Product Management
2018 - Software Engineering
2017 - Software Engineering
Some tweets to discover more about me
The more I tweet the more I realise that a traditional CV does not tell anything about our story. Our passion and skills are not in our degrees or prestige of past employers but rather in what we actually love to do everyday, what is making us feeling alive.
I believe that startups should start with a restricted group of self-driven people that share at least the minimum required level in every domain related to the problem tackled. It's making the team able to measure the impact of a newcomer while being autonomous without.
I'm really amazed by what the open source community is building. You can find almost anything for free. Business is now about building the right features and abstractions on top of OS to facilitate the usage and provide access to non tech people. We live in an incredible time.
The resiliency, intensity and passion required in early stage startups are certainly not for everyone and to survive in the early stage, startups must attract crazy people. If you aren't surrounded by the right kind of crazy, it's most likely that you are not at the right place.
With good content you spark people’s curiosity and interest. With a good product you create value for them and make them fall in love with your brand. With good content AND a good product you are building a community of ambassadors that will organically embrace your mission.
Let's chat!
I'm a really curious person that love discovering new things and meeting with new people. If you want to have a chat or work with me, feel free to reach out!